ENG 101.0800 October 8, 2010
Prof. Magdalena Bogacka
Gladys Otavalo
In reality, there are many reasons for how the qualities of a man can reflect a spectacular image of masculinity through advertising. The qualities have created a big impulse in many men, especially "male rock” to begin to exercise and strengthen their muscles of the body creating a real, powerful, dominant and strong public image of masculinity. Although, there are many different activities and sports which can help to develop a male body stronger and bigger muscles, lifting weights is one of the most practiced sports for men who want to show a perfect masculinity. In fact, this image of a strong and perfect masculinity is an essential key in the cover or the pages of some important magazines. For instance, in Men’s Fitness Magazine there is advertising about a man who loves lifting weights. The muscles of his arms, his chest, and abdomen look very strong with a spectacular hardness and his face factures shows power, dominance and strength which create stunning and true image masculinity. Advertising in lifting weights makes stronger men stronger in terms of body, mind and spirit. It also allows the man to develop a new lifestyle in a professional area and overall provides them the best opportunity for achieving complete success in the society through their physical perfection.
Advertising in lifting weights has motivated most men to get their dreams from getting a magnificent and spectacular physical and mental appearance which creates a perfect image of masculinity like in the Men’s Fitness Magazine’ advertising (109) a young man feels proud for having his harder arms and a massive chest because it makes to feel a lot of confidence in his life. In fact, many men love to lift weights because it allows them to make their muscles bigger which increases their optimism and their facial features reflect a lot of sensuality, pleasure and power. For example, the Men’s Fitness Magazine (136) published a true story about a man named Kirk Myers who was a shy man because his weight was nearly 300 pounds. He had few friends and spent a lot of time alone in his bedroom, but his worry was not only physical, it was mental because he was unhappy about himself. After that he decided to go to the gym. His workout includes an hour on the treadmill at a slow speed and high incline. Consequently he gained confidence and pushed harder. A decade later, he has lost 125 pounds and kept it off. Advertising in lifting weights helps many men keeps a closer relationship between minds and the body because it requires great concentration, dedication and practice to work on each exercise getting a successful workout. In addition, advertising allows us knowing the results of each workout is and how its intensity strengthen all the muscles of the body and the mind showing strength and muscle.
Lifting weights is more than a sport; advertising makes it a new lifestyle. The men who practice it constantly have become bodybuilders which enable them to get a career like to become a professional trainer and take care of his own business. For example, the man, who is in advertising due to his training, his massive chest and his spectacular appearance phisical has become in a professional trainer and an important model of masculinity in Men’s Fitness Magazine. This profession allows him to do what he loves to train others, teach them good techniques to get muscles, the best way to achieve an adequate and overall a healthy nutrition . In addition, in 1904 a man was declared the winner of the first American bodybuilding contest called "The most perfectly Shaped Man in the World". Consequently, advertising in lifting weights has had a huge impact on masculinity encouraging many men to become more aggressive, stronger and have bigger muscles to have a better lifestyle.
Finally, advertising of this exciting sport, lifting weight, has caused many men to have a different and special acceptance in society. Many years ago, the unique and accepted public figure to model and promote any product was the woman. However, times have changed; men have struggled to achieve their goals by creating your own personal and public image of masculinity for society. For example, For instance, Bordo in her article refers about -rock male- (186) saying: “In fact, advertisers put a huge amount of time, money and creativity into figuring out how create images of beautiful bodies that are heavy on attitude, style, associations with pleasure, success, happiness”. In this way, this sport through advertising has created a significant value of strong physical developing the most valuable and harder core in society and the world.
Although women have enough mental and physical capacity to lift weights, it is necessary to recognize that women are characterized by their beautiful shape, smoothness, and softness. In fact, the weight training area is almost always the male territory and if the woman makes the decision to lift weights, would end by having a muscular male physique looking little feminine to society.
In conclusion, advertising in lifting weights , which is a sport that allows men to look stronger with a harder muscle, has been an excellent opportunity for what many man through of their physical features especially facial expression reflect power, confidence, strength and overall success in society. The qualities of a strong man has developed and created the best image of masculinity in advertising.
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